The October 2011 issue of Car and Driver magazine featured a full length interview about Kyle. It covered how Saabkyle04 became one of the top automotive YouTube channels and how Kyle managed to handle the tremendous growth of SK04.
In the year 2011, Kyle was contacted by the Charlotte, North Carolina, chapter of the Make-A-Wish Foundation. There was a very young boy named Andrew, living in Detroit, Michigan, who had been diagnosed with a very rare brain tumor. Throughout many long and painful hospital stays he found comfort watching Kyle’s YouTube videos, like all of us in the SK04 team, he is a huge car fanatic. As Andrew bravely fought his disease, he was asked what his biggest wish would be. His response was to spend a day with Kyle exploring, starting, and filming cars. Thanks to the great people at Make-A-Wish, Hendrick Chevrolet Cadillac, Lamborghini Carolinas, Bob Mayberry Hyundai and Monroe Motor Company; Andrew’s day was packed with amazing automobiles and equally amazing people. Kyle was more than honored that he could be a part of something so very special. The fact that someone’s wish was to spend a day with him doing what he loved made him so thankful. Less than a full year’s time later we were notified of the amazing news that Andrew was completely cancer free. We have never met a more fearless fighter and consider ourselves lucky that we were able to spend that time with both Andrew and his wonderful family.
Pure Sound is the newest of the three Saabkyle04 video formats, offering an in-depth look at the unique sound profiles of cars. This video format is an extension of the In-Depth Review series and is tailored to those people who love to hear a great sounding exhaust. In the videos you will learn what makes that possible regarding modifications and/or the engineering behind the system, with absolutely no detail spared. Kyle films cold starts, static rev shots, general road tests and aggressive track focused shots to help highlight each individual sound produced by the car. If you find yourself drawn to the sounds produced by cars then Pure Sound is going to be the video for you.
As the Saabkyle04 brand has grown, the video styles featured on the channel have been fine tuned to showcase the content in the perfect way. SK04 features three main video formats: the In-Depth Review, Pure Sound and Vlog style videos. Below you will find brief descriptions of each style with video examples.
The signature Saabkyle04 In-Depth Review is a video format that Kyle has been perfecting for over six years now. There are five main points about the car that are presented to the viewer in every video: the exterior, interior, exhaust system, performance data and all special features that are offered. The In-Depth Review offers you the most thorough and professional sensory experience that you can find on YouTube. Kyle dedicates his time to learn every minute detail about each car that he reviews. By doing so he has the ammunition to deliver the highest quality video, teaching you absolutely everything about your favorite car. After viewing the video, you are left with the feeling that you just spent an entire afternoon with the car of your dreams. You know the subtle nuances that make it so special, thus making this an ideal resource for both consumers and enthusiasts.
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As Kyle travels to film new and exciting content for the channel, he has incorporated the VLOG style video format to bring the viewers along for the journey. These videos feature highlights of museum tours, events, road trips, track days and extra behind the scenes content that shows you the world of Saabkyle04. The vlog style offers the perfect opportunity to share the enthusiasm we all have for cars and the automotive industry. We are always looking for opportunities to expand this video format in an attempt to bring more diversified and entertaining content.